Private Equity · Operator-Led

We Buy, Build & Operate.

Dogwood Brands is an operational platform focused on scaleable franchise brands across the Sunbelt and beyond.

Houston, TX
Est. 2019
Operator-Led
Long-Term Hold
U.S. Focus

Operational Focus

Current & Past Verticals

Hands-on operations across consumer-facing platforms where we deploy capital, talent, and infrastructure.

01

Family Discount Hair Salons

Multi-unit salon operations delivering affordable, high-quality personal care services across key U.S. markets.

02

Youth Fitness Franchising

Franchise platforms focused on youth athletics, fitness programming, and active lifestyle development.

03

Educational

Learning-centered franchise concepts serving families and communities through structured educational programs.

04

Limited Service Hospitality

Select-service hotel operations with disciplined cost structures and strong unit-level economics.

05

Owner Occupied Commercial Real Estate

Strategic real estate holdings that anchor portfolio operations and create long-term asset value.

Investments

Select Positions

Strategic allocations in high-conviction opportunities across technology, aerospace, and financial services.

Beauty Brand(s)

Direct-to-consumer and retail beauty platforms with scalable distribution and strong brand equity.

Franchise AI

Franchise AI

AI-powered automation and intelligence platform purpose-built for multi-unit franchise operations.

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SpaceX

SpaceX

Pioneering aerospace manufacturer and space transportation company advancing the future of space exploration.

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Kroo Online Bank (UK)

Next-generation digital banking platform serving the UK market with innovative financial products.

Anthropic

Anthropic

Leading AI safety company building reliable, interpretable, and steerable AI systems.

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Where We Operate

Our Markets

California

California

Our largest market. Multi-unit operations across QSR, telecom retail, and personal care throughout key metro and suburban corridors.

Nevada

Nevada

High-growth corridor. Franchise and retail operations across the Las Vegas metro, Henderson, and Reno.

Arizona

Arizona

Expanding footprint. Phoenix, Scottsdale, and Tucson offer strong demographics and favorable conditions for our portfolio brands.

Texas

Texas

Home base. Houston, Dallas-Fort Worth, and San Antonio anchor our operations with deep market knowledge and established infrastructure.

How We Build

Value Creation

Fortified Partnerships

Every deal starts with alignment. We structure partnerships where everyone has skin in the game — operators, lenders, and our own capital.

Enterprise Management

Shared services, unified reporting, centralized procurement. Our portfolio companies get the back-office of a Fortune 500 without the overhead.

Data-Driven Operations

We invest in the systems behind the business. Real-time dashboards, integrated POS data, and analytics that drive decisions — not just reports.

Talent & Culture

We hire operators who think like owners. Then we give them the tools, autonomy, and incentives to build something they're proud of.

Community Presence

Our businesses create jobs and serve neighborhoods. We're not absentee owners — we're part of the communities where we operate.

Disciplined Capital

Patient money, clear return thresholds. We underwrite conservatively, deploy strategically, and manage aggressively once we're in.

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Portfolio Units

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Years Combined Experience

0M+

Revenue Under Management

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Jobs Created

How We Work

Our Approach

We don't write checks and walk away. Dogwood acquires asset-light consumer platforms and embeds our team in the day-to-day. We run the businesses we own — that's the difference.

Growth + Value

Every acquisition has a clear path to value creation. We look for businesses where operational improvement and top-line growth go hand in hand.

Cross-Portfolio Leverage

Our companies share infrastructure, vendor relationships, and talent pipelines. What we build for one benefits all.

Brand Autonomy

Each company keeps its identity. We provide the framework, the capital, and the support — they execute their playbook.

Long-Term Hold

We're not building to flip. Our hold periods reflect conviction. We want to own these businesses for decades, not quarters.

Operator-First

Our leadership has built, scaled, and managed businesses across multiple verticals. We lead from the front, not from a spreadsheet.

Deal Parameters

Investment Criteria

We know what we're looking for.

Check Size

$2M – $5M+

Equity and structured debt

Hold Period

48 – 60 Months

Long-term ownership orientation

Target Profile

Asset-Light & Scalable

Proven unit economics, recurring cash flow

Sectors

Consumer Services

Franchise, licensed, and multi-unit platforms

Affiliations

Harvard Business SchoolTexas Bar Foundation FellowNorthwestern Alumni AssociationWest University Little LeagueSummerlin North Little LeagueSVdP TigersOsteogenesis Imperfecta FoundationThe Faris Foundation

Leadership

Our Team

Chris Larkins

Chris Larkins

CEO, Portfolio Companies

  • Chief Executive Officer of Dogwood Portfolio Companies
  • 25+ years as President/CEO/COO across industries
  • Multi-state retail operations of up to 500 units and $300M+ growth
  • Ph.D., University of Southern California
  • PON, Harvard Law School
Elizabeth Atteberry

Elizabeth Atteberry

Commercial Real Estate

  • 20 years of commercial real estate experience
  • Former Leasing, Asset, and Portfolio Management Executive for Weingarten Realty
  • Senior Real Estate Manager at Regis Corporation
Zemar Motani

Zemar Motani

EVP/Director of Operations

  • Sales and Retail Expert
  • Management Oversight C-Suite Track
  • Strategic Partnerships
Emory Smith

Emory Smith

Associate

  • Enhances Multi-Unit Performance Visibility
  • Technology & Analytics Strategist
  • B.S. in Mathematics & Computer Science, Georgetown University
Faisal Charania

Faisal Charania

Founder & CEO

  • Founder and CEO of Dogwood Brands Co.
  • Former General Counsel at Prime Communications
  • Acquired 2,000+ stores, valued at $1BN+

Get In Touch

Let's Talk

Whether you're a business owner, operator, broker, or capital partner — we move quickly on opportunities that fit our criteria.